Google’s 3-pack is a list of the top three results from a search engine that are displayed on Google to local Search Engine Results Pages (SERP). When a user uses Google’s search engine to locate locations to fulfill a need, the search engine uses a locally-based SEO service to show the three top results that are relevant to the query of user.
Google is the most popular search engine, whose revenues are predicted to decline in comparison to those of the US Internet Content & Information industry average. The company has a 3-pack listing of the top three results from searches that are displayed on Google to local Search Engine Results Pages (SERP). If a user is using Google’s search engine to locate sites to meet a specific need, Google makes use of one of its locally-based SEO services to show the top three results relevant to the query of user.
For instance, the user is searching in the search engine for “salons close to me,” Google will display the top three salons within a particular region from which it was sourced. Google is known for its ability to optimize results in search engine optimization, with Local SEO at the forefront. Therefore, results are constantly changing depending on the place from which it’s being searched by the users. This is something that the majority of Local SEO companies tend to ignore, and consequently, they miss out on optimizing your client’s website for Google pack 3.
The number of businesses is growing quickly when you consider the local area. It was simple for the Local SEO agency to rank businesses within the prior Google local pack. However, Google pack 7, which was a popular one, has been removed to allow the introduction of Google pack 3 on the market. In addition, Google Pack 3 works very differently from Google Pack 7 as well, and this is not only in the context of listing. Therefore, it’s become extremely difficult to be ranked in Google pack 3’s Local SEO results produced by Google pack 3.
Get good Google Map reviews
Good review requirements to be used for Google pack 3 were initially based on Google reviews. However, the popular social network was closed in the year 2025. Reviews posted by users who used it before the closing of the platform were migrated to Google Maps, and it was the hub for all types of reviews from customers.
In the present, Google makes use of all of its Google Maps reviews to rank those that are the best 3 candidates on the Google Pack three list. This is an excellent reason, as the majority of consumers prefer to explore businesses after reading reviews on Google. This is confirmed by the fact that the majority of consumers are inclined to read reviews about local businesses before taking a test. This is the reason why having good reviews is a crucial factor in determining how businesses are ranked. The average of all customer reviews appears in a local company’s rankings as a kind of small snippet. The expansion of a listing on a business’s profile provides a person with an understanding of the overall reaction to a business by way of ratings from customers as well as bad or bad, all types of reviews from customers.
As reviews play crucial roles and are so important to businesses, here’s what they can do to boost reviews of their businesses:
- Use a sign that encourages customers to write reviews, which has the QR code in the business’s location to open the local business’s review link, which will make it easier for customers to submit reviews.
- Gather contact information, such as mobile and email addresses, from clients when you service their requests. Reach them to ask to review the service they received from the company.
- Inform the value of customer reviews employees of the business and instruct them to encourage taking reviews from customers, particularly when a client is pleased about the services they received through the business.
- Add buttons for Call-to-Action that direct customers to the review pages on the official business site. The inclusion of third-party review profiles can assist in improving rankings from the standpoint of local SEO.
Improve the Google My Business listing
Google My Business is one of the simplest methods of promoting your local business on Google. It provides an overview of a particular business, but additionally provides vital details such as the address, contact information, and business hours for it. Making a Google My Business (GMB) listing is a great way for companies to promote their business to Google and its visitors.
So, when you work in conjunction with GMB for a company for local SEO, be sure that all relevant details are filled in correctly when you register to give customers a greater understanding of the different ways to engage with the business. It’s been noted that it’s important because there’s a 70% chance that customers engage with businesses that have the GMB listing. This is further demonstrated by statistics like 81% of GMB clients prefer a business’s descriptions as the most important element in selecting a business located in the area.
Here’s how to improve your GMB listing to provide local businesses with an opportunity to be thought of as a candidate for Google pack 3.
- Eliminate any businesses with duplicate listings.
- Make sure to use the main category for all places.
- Hyperlinks to specific links on the site of the business.
- Use an email ID for professional use that is similar to a domain name.
- You might want to consider including a local telephone number in place of the number that is toll-free number for more localized communications.
- Think about the possibility of writing GMB posts. These posts draw a user’s interest and act as ad-like or sponsored social media posts. They can be the ideal method to promote sales or blog posts, events, and a lot of other things.
- You might want to consider adding a booking button. If your local business is able to provide services that are dependent on an appointment system, the addition of a booking button could dramatically increase sales, particularly in cases where the button for booking is connected to the official scheduling software by the local company. This setup allows customers to book appointments by directly clicking on the book button on the GMB listing.
- Reacting in response to questions from business Q&A is a crucial element of growing local businesses. Responding to questions about business by users on Google could possibly turn these into customers in the near future.
Keeping Website Design Responsive
The development of smartphones and connectivity has opened the doorway to an internet revolution on mobile devices. Mobiles account for 50.81 percent of all global web traffic, which is nearly 50% of the traffic on the internet of all devices. Therefore, local businesses need to be able to make their websites responsive to work with tablets and mobiles. Like review sites, Google Pack 3 also takes into account website characteristics like responsiveness when determining criteria for inclusion.
The benefits of a mobile-friendly website outweigh the negatives of not having a responsive site. In general, websites that are mobile-friendly are able to load textual content as well as media such as videos, images, and animations in a way that adapts to the type of device on which the user launches the website. Additionally, it offers benefits including a seamless User experience with a great User experience (UX) and reduces bounce rates by enhancing the web’s presence as well as local SEO.
Improve Search Engine Optimization locally on the Web
SEO keywords are crucial to boost the search results on up results page of search engines and to the Google pack 3. It is therefore crucial to enhance a brand’s worldwide presence through the use of local SEO. A reputable locally-based SEO agency can aid in this process by making sure that every tag, keyword, as well as link and title is in order.
Utilizing techniques such as the inclusion of data about locations, such as city names in titles, URLs, and even within the text of content, such as review blogs and experiences, could significantly assist in increasing the local visibility of the company within search results. This is even more apparent as the contents are distinctive in every area where a company is located. It may seem like a daunting task considering the options and commonalities of running the business. But highlighting small differences caused by the area and the customer’s requirements will help to achieve the goal. Furthermore, content such as photos or videos could also prove the exclusivity of content created for the business that is located in a particular area.
Get high-quality backlinks
Backlinks, also referred to as “one-way hyperlinks,” are among the most direct and simple ways to redirect a client from a search result to the website of a local business. These backlinks are rated according to the number of votes. They are then used by search engines such as Google to rank results in the search results, and ultimately place businesses within the Google Pack three results. Websites that receive a high percentage of votes for their backlinks typically get top rankings on organic search engine results. Backlinks are among the most crucial ranking factors that determine how your website ranks in search engines. If you are looking to boost natural traffic on your site, then you will require high-quality backlinks. You should check your competitor’s backlinks and then seek out sites for backlinks.
This is the reason it’s crucial that locally-based businesses partner with a local SEO firm to create high-quality backlinks. In addition to creating generic backlinks, locally-based SEO service providers also need to create regionally specific links to improve the visibility of websites. Quality content that is original and unique acts as the foundation for attracting a huge audience to increase a company’s worth. If people like specific content, they’re likely to share the content with their peers. Collaboration with local businesses can help build the local resource pool, which includes links to relevant sites. In addition, practices like guest posting can aid in building high-quality backlinks. Making guest posts in the form of articles or blogs that have suitable URLs that link to the website of the client’s company will help in achieving this goal. You can also opt to have their sites listed in local directories for particular domains while emphasizing the quality of hyperlinks.
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